Jul
15
I’m sure you know people who have tried, and possibly failed, to build an opt-in list. Maybe you are one of these people. Not all is lost, however. You still have a chance to breathe some life into your list, and get it working for you instead of against you.
Although I know you’re not new to internet marketing, I want to back-track a little and go over some of the points which to help you get your list growing. Your list needs to help, not hinder the growth of your online business. This isn’t a session of pointing fingers. It’s simply a time to make sure you have the information necessary to succeed.
The relationship between you and your opt-in list members must be one of trust. If there is no trust, you will not likely get that person to sign up. If they do they may not stay. Here are a few strategies to build and maintain trust:
#1 They must be able to opt-out. Make sure each customer signing up for your newsletter or information knows they have a quick and easy option to bow out when they like. A simple checkbox and click for their subscription to be removed should do the trick. This is actually required by the CAN-SPAM Act.
#2 Offer interesting and valuable content. To build their trust in you, start providing your readers with valuable and interesting articles, blog and forum posts based on your niche topic. While this may be a lot of work, the benefit of them trusting what you have to say is well worth the time. You will soon be considered an expert in your field, which can easily bring more prospects to your business.
#3 Stick to the 80/20 rule. People expect a certain amount of marketing when they receive an email however if your email is too heavy on the marketing end, they’re going to drop you like a hot-potato. Always make sure you offer at least 80% valuable content and around 20% promotional content. Additionally, make sure your marketing content is relevant.
#4 Get them involved. One great way to breathe life into your opt-in list is to get your readers involved. Take a poll or survey, and post the results, ask questions and provide feedback. Create a community with your prospects and customers, it’s a great way to build a business.
#5 Finally, make sure to balance your communications. There’s a fine line between emailing too often and contacting your opt-in list too infrequently. Find the balance. Study your click through and open rates. Test to see what frequency works best for your audience. While most people who sign up will expect contact from you regularly, they aren’t likely to remain happy if you email them several times a day. When creating your opt-in box, try to specify how often you intend to contact them, with room for extra mailings for the occasional special report or bonus.
Your list is the lifeline to your business. If you have nobody to communicate with, who will buy your products? Keeping them happy, waiting in excitement for the next mailing is the key to a happy list. Treat them well, let them trust you, and your list will not only start breathing again, but will have more life in it than ever before.
To your success,
Heri Rosyadi
Jul
4
Are you one of the thousands of people who sell downloadable
products such as software and ebooks? If so, are you doing
all you can to protect your products from hackers and
thieves?
Listen, if your products are not protected, you are losing
potential sales each and every day. You’ve worked way too
hard to let that happen. So let’s put a stop to it right now!
Check this out:
http://DragonDownloadProtector.net
The Dragon Download Protector offers a huge number of
benefits in addition to the most important feature - creating
automatic expiring links!
This means your customer receives a personal link to your
thank you page, but the link only works for a limited time
(24 hours or 48 hours or any time you want).
After this period of time, the link is automatically
disabled, making it impossible for hackers, thieves, and
search engines to trace and steal your downloadable products.
Let’s look at some of the valuable benefits:
* Dragon Download Protector is very easy to set up and use
* Add new products in seconds
* Automatically create thank you pages (template based)
* Easily manage your products
* Instantly disable any link
* Instantly generate sales links and Paypal buttons
* New expiring links generated automatically
* Links emailed to customers automatically
* Links expire automatically
* Option to limit the number of downloads for each link
* Option to lock links to one IP address to prevent sharing
* Compatible with affiliate scripts
* Automatically build a customer mailing list
* Use on unlimited number of sites/products
You’ll just have to come to the site to see these powerful
advanced features! Check it out here:
http://DragonDownloadProtector.net
Isn’t it time you took control of your business, and put a
stop to lost income once and for all?
Wishing you success,
Heri Rosyadi
